Global Marketing Day — the world's first 24-hour online conference
To increase brand awareness among marketers around the world.
In this project, I acted as a UX/CX expert rather than as a Product Owner. I was responsible for technical implementation and here are some interesting tricks I used:
- One URL for all stages Sometimes you register for an online event on one page, watch it on another, and the recording is on the third. As a result, you click on an old link and get an error because one of the pages no longer exists. To avoid this, we kept everything on the same address: the landing page, the broadcast, and the recording itself. Multiply that by two — for a new user and for an authorized user. A total of 6 different scenarios on one page. It’s extra work for developers but convenient for users!
- Sign in via a link. Creating a login and a password for an online conference is time-consuming. We made authorization possible via the link from an email. All conference reminders contained this secret link so that users could log in automatically.
- Adaptation for all types of screens. Usually sites are designed for mobiles and laptops. For large 4K+ screens, they simply add giant fields on the sides. We took the trouble to optimize it for big screens and we were right: the bloggers who promoted our conference used exactly those.
- Time-zone-conscious emails. Our conference had 50 presentations in 24 hours. Sending out notifications increases attendance. But sending dozens of emails to one person around the clock is inhumane. One email is not enough either. When registering, we took note of the user's time zone and sent out notifications in blocks, excluding night hours.
- Registrations after the conference. When it was all over, we cut the presentations into sections and posted them on the website (remember, we have the same address). As a result, we got a lot of registrations after the conference.
- The conference ran without a single technical failure.
- We achieved excellent registration and attendance rates.
- Our company got many leads and received a vast media coverage.