Integrating UX in Digital Design

By 2011, the oldest IT company in St. Petersburg had developed a number of its own products, in addition to providing customer development services. Unfortunately, their products did not look attractive to say the least: usability was not their number one priority. The company’s management have therefore made a strategic decision to implement UX-practices in the production process. 2011 release

Goal

To integrate a UX-centred approach into the organization, their products and projects.

My contribution

Results