SMS Marketing for Edelweiss Group

Edelweiss Industrial Group produces automobile filters, chemicals, and other mass market goods. Once, the company management decided they wanted to start using the available resources for SMS marketing. 2005 release

Goal

To launch an SMS prize draw and to evaluate the effectiveness of SMS marketing for the company.

My contribution

Organized a promotional SMS prize draw and advertised it on their filter packages. Took care of the legal side of things and promotion.
Created the Gazuy.ru portal about SMS technology and SMS content.

Results

The SMS prize draw was successful. I can’t call it a triumph, but the results were what we expected.

P.S. The idea of advertising the SMS prize draw on automobile filter packages didn’t sound too promising to me right from the start, but I did learn a lesson from it: it’s a kind of a start-up project that most businesses can afford even if they don’t turn out successful. These should be viewed as experiments, not failures.