My Reports — PDF Reports Builder
Our goal was to help SEO specialists who use SEMrush for their work, to create nice-looking reports automatically.
- I conducted a survey to determine which reports would be most helpful to those working with SEO. On the one hand, each SEO specialist has different things to report, which makes it impossible to create a universal template. On the other hand, they are all looking for a ready-made solution that only takes one click to access.
- Together with my colleagues, we invented and implemented the concept of a WYSIWYG report builder. A user can create their ideal report from hundreds of widgets taken from SEMrush and Google Analytics. The report looks cool and gets updated automatically as per the schedule. For those who don’t want to bother pulling together their own report, ready-made templates are available.
- I launched this product and have been developing it for two years. We saw a steady increase in paying subscribers and achieved great system stability (a crucial factor in reporting).
- An increase in the number of paying users year-to-year — 74%.
- Stability of the PDF report generation — 99.5%.
- A well thought-out roadmap, which ensured continuous development of the product even after I had moved to a new role.
P.S. When I started at SEMrush, I was in charge of two products. After two years, I passed My Reports over to another product owner so that I could focus on building the SEMrush Community.